As residents in Ontario prepare for the launch of online sportsbooks, many are already planning their bets. Sports fans in Canada have favorite sports and events. With the top sportsbooks coming to Ontario, there will be some excellent opportunities to place safe and legal wagers. Here, we take a look at the favored sports in Canada and what bettors will be looking for at a newly launched betting site.
Top Sports Options
Just like in the United States, Canadians love the action of football. The only operating sportsbook in Ontario at this time, PROLINE+, has accepted millions of bets on football. Many bettors placed bets on NFL games. With new sportsbooks soon entering the market and single-game betting legal, these bets will continue to be a great option.
Baseball has also been popular with PROLINE+ (read Proline review). About 30% of all wages since August 27, 2021 have been on MLB games and events. Soccer came in third on the list, with 18% of bets on popular leagues like MLS and English Premier League.
Oddly enough, hockey was not the most popular sport for PROLINE+ bettors. Only 2% of all bets placed were on hockey games. However, the national sport will most likely draw more attention when larger sportsbooks launch.
Exciting Betting Options Coming to Ontario
With the recent changes to sports betting laws in Ontario, bettors are getting ready for the top brands entering the market. When they launch, bettors can safely place bets on all of the popular sports. Also, fans can expect some great hockey options as well. We expect that hockey betting will drastically increase once new sites go live.
Some of the leading operators entering the market in Ontario include PointsBet, theScore, and BetMGM. All three of these are successfully operating in the US and will be providing those in Ontario with excellent bonus offers, great markets, and super odds. BetMGM will most likely be a top choice for hockey fans as it will be partnering with Wayne Gretzky and The Hockey News.
Why Operators Are Drawn to Ontario
Ontario has a population of 15 million people, and many of these residents love to gamble. Sports betting is already popular among Canadians. The launch of betting sites in Ontario would generate as much as CAD $570 million in revenue.
There are thousands of sports fans located in Ontario. Toronto is the largest city and home to major teams in the MLB, NHL, NBA, and MLS. Thus, a betting market would draw thousands of new customers.
With the iGaming industry and sports betting market being open to commercial operators, there is a huge opportunity for leading brands to launch in Ontario. Operators will be able to attract many new customers who have had limited options for sports betting in the past. With millions of avid fans, betting sites will quickly be able to launch successful platforms. These platforms will provide legal and secure access while generating revenue in a new market.