Canada is ready to have a new online betting and gaming site, thanks to the launch of NorthStar Bets. Namely, this sportsbook gaming platform is at the forefront of NorthStar Gaming’s operation and aims to provide a unique experience for Ontarians (read our NorthStar Bets review to learn more about this sportsbook).
NorthStar Bets will provide a sports betting site for new customer account holders. Also, it will offer betting insight and content alongside casino gaming opportunities. Leaders in the field, Kambi Group’s sports betting solution will power this sportsbook.
Moreover, NorthStar Gaming has been working in conjunction with Torstar Corporation on the advertising and marketing front. They will, in turn, provide sports betting content for readers of thestar.com. Thus, readers could find this content in a dedicated area of the site operated by Torstar.
These collaborations and the sports betting site launch come hot on the heels of other partnerships fostered by NorthStar Gaming. They have already agreed to partner up with Canada’s first sports betting content network, Parleh Media Group, to produce betting-themed videos and social media content.