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All Eyes on the Launch of the Online Gambling Market in Ontario on April 4

Ontarians are counting down the days before the regulated online gambling market launches in the province. iGaming Ontario is the subsidiary of the Alcohol and Gaming Commission of Ontario that is in charge of regulating this sector. It announced that platforms would be able to go live from April 4.

This means that private operators that have obtained the relevant regulatory approvals will have the green light to launch (list of best licensed betting sites in Ontario). We expect that some operators will be able to launch almost straight away, like Rivalry.

The population of Ontario is equivalent to the fifth most populated US state, and there is a huge interest in sports in the region. Thus, private operators are keen to get a foothold in this market. This is why most major US-focused sportsbooks are now eyeing up the Canadian market.

Some of these operators have set up offices in Ontario, as well as striking up partnerships with local sports teams, organizations, and athletes. Expectations are that there will also be extensive marketing campaigns and promotions by operators as the market launches.

Some Opposition to the Expansion

There has been some opposition to this expanded gambling market. The Great Canadian Gaming casino company had argued that the authorities should not proceed with the launch as it could devastate land-based casinos. It proposed giving land-based casinos a two-year period in which they could exclusively offer iGaming, instead of private operations.

Many Benefits for the Province

Ontario will be the first Canadian province that will have a private online betting market. It is likely that other provinces will follow suit in the future. For many decades, territorial or provincial authorities were the only bodies that could offer gambling. However, this all changed last year following the passage of key legislation. This meant that a private market could appear.

There was also the ending of the federal ban on single-event sports betting. Groups in Ontario are excited about what impact the opening up of its gambling sector to private operators will have.

As well as vital tax money going to fund important public programs, there will be other benefits coming to the province, such as more employment opportunities and economic stimulus. Residents will also have access to a great range of online betting and gambling options.

Lucas Gagnon
24 articles
Lucas Gagnon is a sports and casino journalist from Toronto, Canada. He has been writing about sports and casinos for nearly 10 years and is a proud g ...

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